Privacy Policy
Because We Care Northampton Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you use our website becausewecarenorthamptonltd.co.uk (the “Site”) and in connection with our services.
By using the Site or engaging with us, you agree to the practices described in this policy.
1. Who we are & contact details
Controller
Because We Care Northampton Ltd
30 Brookfield Road
Northampton, NN2 7LS
United Kingdom
If you have any questions or concerns about your privacy or this policy, or if you wish to exercise your legal rights (see Section 9), you can contact us at:
- Email: hello@becausewecarenorthamptonltd.co.uk
- Phone: 07398 785644
You can also contact the UK Information Commissioner’s Office (ICO) if you believe your data protection rights have been violated.
2. What data we collect
We may collect and process the following kinds of personal data:
| Type of Data | Source / How Collected | Purpose / Use |
|---|---|---|
| Identity & contact data (e.g. name, email address, postal address, telephone number) | You provide when filling in enquiry forms, contacting us, subscribing, or during provision of services | To respond to your enquiries, deliver services, communicate with you |
| Demographic / profile data (e.g. age, gender, preferences) | From you when relevant | To tailor service offerings, improve user experience |
| Service / care-related data | Collected in connection with your use of our care services (with your consent where required) | To plan, coordinate and deliver care services appropriately |
| Usage data (e.g. IP address, device type, browser type, pages visited, time and date, referrals) | Automatically collected via cookies or similar technologies when you visit the Site | To analyse traffic, improve our Site, ensure security |
| Communications data | Your messages, email exchanges, call recordings (if any) | To maintain records, quality control, resolve any disputes |
We will only collect personal data that is adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed.
3. Legal basis for processing your data
Under UK GDPR / Data Protection Act 2018, we must have a lawful basis to process your personal data. We rely on one or more of the following:
- Consent — where you have given your clear permission for us to process your data for specific purposes (e.g. subscribing to newsletters).
- Contract / service delivery — where processing is necessary for us to perform a contract or to take steps at your request prior to entering into a contract (e.g. to provide care services).
- Legal obligation — where processing is necessary for compliance with a legal obligation to which we are subject (e.g. record-keeping, regulatory obligations).
- Legitimate interests — where processing is necessary for our legitimate interests (or those of a third party), provided those interests are not overridden by your rights or interests (e.g. improving our services, protecting our systems).
Where special-category (sensitive) data are processed (e.g. health data, disability status), we will ensure we satisfy appropriate additional safeguards and lawful bases (such as explicit consent or substantial public interest under law).
4. How we use your data
We may use your personal data for the following purposes (and others, where applicable):
- To provide, operate, maintain, and manage our Site and services
- To respond to enquiries, send confirmations, updates, or service-related communications
- To plan, coordinate, and deliver personalised care services
- To monitor and improve service quality and customer satisfaction
- To detect and prevent fraud or misuse, and to ensure security of our systems
- To comply with regulatory or legal obligations
- To send marketing communications (if you consent or it is otherwise permitted), e.g. newsletters or service offers
- To maintain records relating to our services
We will only retain your personal data as long as necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.
5. Cookies and tracking technologies
We may use cookies and similar tracking technologies (e.g. web beacons, pixels, local storage) to collect usage information about your interaction with our Site. Cookies help us:
- Recognise you when you return to the Site
- Understand how users navigate the Site
- Improve user experience
- Support analytics and performance measurement
You can manage or disable cookies via your browser settings. However, disabling certain cookies may affect your ability to use parts of the Site.
We ideally will present a cookie notice / banner on first visit to the Site, inviting you to accept or decline non-essential cookies.
6. Disclosure of data to third parties
We may share your personal data with:
- Service providers / contractors who help us with IT, hosting, analytics, marketing, communications, or administrative support
- Professional advisors (e.g. legal, accounting)
- Regulators / authorities (e.g. Care Quality Commission, law enforcement) where required by law
- Third parties in connection with business transfers (e.g. in case of a merger, sale, or reorganisation)
- Your representatives or carers, where required for the provision of services
We will ensure that any recipients of your personal data are bound by appropriate confidentiality and security obligations.
7. International transfers
If we transfer your personal data outside the UK or European Economic Area (EEA), we will do so only to jurisdictions that provide an adequate level of protection, or by using appropriate safeguards (e.g. Standard Contractual Clauses). We will inform you of such transfers and the protections in place.
8. Security of your data
We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. These may include:
- Encryption and secure transport (HTTPS / SSL)
- Access controls and authentication
- Firewalls, anti-malware protection
- Regular security assessments
- Staff training and contractual obligations
While we strive to protect your data, no method of electronic transmission or storage is 100% secure, so we cannot guarantee absolute security.
9. Your rights
You have certain rights concerning your personal data under applicable law, including the right to:
- Access your personal data (a copy)
- Correct or rectify inaccurate or incomplete data
- Erase (delete) your data (“right to be forgotten”), in certain circumstances
- Restrict or object to processing
- Data portability (to receive your data in a structured, machine-readable format)
- Withdraw consent (where consent is the basis for processing)
- Lodge a complaint with a supervisory authority (in the UK, ICO)
To exercise any of these rights, please contact us (see Section 1). We may ask you to verify your identity before responding.
10. Children & minors
Our Site is not directed to children under age 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us and we will promptly delete it.
11. Third-party links & embedded content
Our Site may contain links to third-party websites or embedded content (e.g. social media, videos). We do not control the privacy practices of those sites; you should review their privacy policies. We are not responsible for their practices or content.
12. Changes to this policy
We may update this Privacy Policy from time to time (for example, to reflect changes in law or our services). When we make changes, we will post the new policy on the Site with a revised “Last updated” date. We encourage you to review this policy periodically.
If changes are material, we may notify you via email or via a notice on the Site.
13. Effective date
This Privacy Policy is effective as of 01.05.2025
Additional Questions
How do I set up a care plan?
We conduct a free initial assessment to understand your needs. From there, we create a personalised care plan which is regularly reviewed and updated. Families are welcome to be involved in the planning process.
Can I request changes to the care plan later?
Yes. Care plans are living documents. If your needs change, simply contact us and we’ll arrange a review and update accordingly.
Will the same carer visit every day?
We aim for continuity where possible. You’ll be introduced to a small team of regular carers to ensure familiarity and consistent care.
How much does homecare cost?
Costs vary depending on your level of need, visit frequency, and the type of care provided. We offer transparent pricing with no hidden charges. A detailed quote is given after your assessment.
Can I get help paying for care?
Yes. Some people may qualify for local authority funding or direct payments. We can guide you through the process and help liaise with your social worker if needed.
Is there a contract or minimum term?
We offer flexible care agreements with no long-term commitment required. Our services can be paused or adjusted with notice.
What if there is a medical emergency?
Our carers are trained to respond appropriately, including calling emergency services, informing the next of kin, and reporting to the office. All actions are documented as part of our safeguarding process.
Do you support medication administration?
Yes. All our carers are trained to support medication safely, whether that’s prompting, assisting, or administering directly from a MAR (Medication Administration Record) chart. We work closely with GPs and pharmacies as needed.
Contact Information
Thank you for visiting our website. We are here to assist you with any inquiries you may have.
30 Brookfield Road, Northampton, NN2 7LS
Monday to Sunday
7.00am – 10.00pm